Meta – the parent company of Facebook and Instagram organised a session on its approach to privacy.
The Facebook representative told reporters, “Protecting people’s information is central to Meta’s vision of being a privacy-focused communications platform.”
She said, “Privacy is fundamental to how Facebook business works, and that it’s everyone’s responsibility at the social media company.”
She said, “Facebook is committed to giving people more control over their privacy choices. That’s why it has built tools to give people more transparency and control over how their data is used.”
Jimenez said, “Facebook offers multiple tools and features to its users to help them control their privacy. The tools include: privacy checkup, shortcuts, manage activity, audience selector tool, who can look me up, and the privacy centre.”
She stated, “The tools make privacy, security and ad control settings more accessible to the users, besides helping them decide who can see what they share and control how people find them on Facebook.”
She said, “The privacy centre is the educational surface for Facebook, Instagram, WhatsApp and Messenger that provides helpful in-depth information on privacy.”
“Facebook strives to help people understand its data practices by giving them more information and controls on its products and over ads, to ensure that personalised advertising and privacy are not at odds,” she maintained.
“It offers Ad Preferences to let people take control by adding, and removing preferences set for them based on their profile information and activities on Facebook and websites or apps used off-Facebook. Facebook tools, ‘Why I am seeing this ad? ‘and ‘Why I am seeing this post’ help people adjust their preferences by clicking on an ad or post on their news feed.”
“Facebook designs privacy controls into its products with guidance from experts in areas like data protection and privacy law, security, interface design, engineering, product management, and public policy.”
“Its privacy team works to build these perspectives into every stage of product development so that people’s information can be kept secure,” she noted.
Tools on Facebook platforms like security check-ups, two-factor authentication, end-to-end encryption and additional accountability for ‘third party apps’ ensure information security.
Jimenez said, “Facebook gives people more control and choice over their data, and gives them tools for deleting anything they’ve posted or transferring data to other services because Facebook believes that part of having a free and open internet means that people should be able to transfer their data to other apps and services they use.”
She clarified, “Facebook doesn’t sell any user information to anyone. Partners and third parties who have access to certain data must follow the rules about how they can and cannot use and disclose the information Meta provides.”
At Facebook , the process of refining the privacy and security system was ongoing and the company would continue to invest and innovate to give its customers the best user experience, said a Facebook representative.