The Islamabad Chamber of Commerce and Industry (ICCI) in collaboration with the Trade Development Authority of Pakistan (TDAP) organized a training session on Amazon.
Assistant Director of TDAP Adil Mukhtar gave a detailed presentation about Amazon seller registration Procedure, product projection and account management and a large number of the trading community attended the session.
Urva Hassan of TDAP gave a presentation on payment procedures and Amir Khan gave a presentation on logistics.
The participants were briefed about how to create an account on Amazon, its documentary requirements, how to write product features to get into the top ranking during the search on Amazon and its criteria for suspension or cancellation of an account due to supply of defective products to the consumers.
Addressing the session, President ICCI Muhammad Shakeel Munir said that Amazon provided a wider market to the sellers and buyers and they should capitalise on this e-commerce platform to achieve better growth in business.
He said that the global e-commerce market was projected to cross $5 trillion in 2022 while online retail sales were projected to cross $6 trillion in 2023 and stressed that the Pakistani business community should try to capture better market share in this growing market to boost trade and exports.
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He said that Pakistan’s e-commerce market was projected to cross $7 billion in 2022 and $9 billion by 2025, which showed that Pakistan was emerging as a promising market for online businesses.
He said that the Covid-19 pandemic has created many new opportunities for the growth of e-commerce as offline businesses suffered losses and online businesses achieved better growth during the pandemic.
He stressed that the traders should not make any compromise on the quality of products during online sales to retain the confidence of consumers.
He urged the government to further expand the ICT infrastructure across the country and ensure an uninterrupted power supply as e-commerce and online businesses could not grow in an environment of frequent power shutdowns.
Senior Vice President ICCI Jamshaid Akhtar Sheikh thanked TDAP for organising training sessions for the benefit of the business community and said that ICCI would continue to collaborate with TDAP to organise more programs on export promotion and other topics for the education of the business community.