ISLAMABAD: Ministry of National Health Services, Regulations, and Coordination (MNHSRC) has partnered with TikTok to launch an awareness campaign for Covid-19 prevention in the country.
According to a statement, as a part of the campaign titled #MeriVaccineKahani, the Ministry of Health has officially joined TikTok and will be using the platform to disseminate information about Covid-19 prevention.
“This campaign is in line with the government’s priority of engaging with the country’s youth and creating awareness on such matters,” the statement said.
Speaking about the partnership, Special Assistant to the Prime Minister on Health Dr Faisal Sultan said: “We are delighted to join hands with TikTok, one of the most influential social media platforms in Pakistan.”
The special assistant said through the platform, the government aims to reach out to people across the country and educate them about Covid-19 prevention measures and the vaccine programme. “Being on TikTok will significantly help us accelerate our efforts in that regard.”
Farah Tukan, Head of Public Policy – METAP (Middle East, Turkey, Africa and Pakistan) at TikTok, said: “We are pleased to join hands with the MNHSRC for this campaign and will do everything we can to support them raise awareness for Covid-19 prevention measures through our platform.”
“As a socially responsible platform, we are committed to supporting the safety and well-being of people and this partnership with the Ministry of Health Services is another step in that direction,” she added.