IT & Telecom

UAE’s Etisalat Group launches e&, its new brand identity

UAE’s Etisalat Group launches e&, its new brand identity

The Etisalat Group has underpinned its transformation ambitions to become an international technology and investment conglomerate with the launch of e&.

Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister of the UAE and Minister of Presidential Affairs, launched the new brand identity on February 23.

Speaking on the occasion, Sheikh Mansour emphasised the importance of capitalising on opportunities that the fast-evolving business landscape continues to present in the age of technological disruption.

He commended the efforts of e& in devising a more progressive business model that sustains its hyper scaling ambitions, promotes new ventures and partnerships, and maximises value across its operations.

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“The transformation of e& from a telecom company founded more than four decades ago in the UAE into a global influence in digitalisation highlights its role in upholding the UAE’s sustainable economic development and diversification plans. We commend e& for being the national champion that steers its global digitalisation leadership through pioneering advanced technologies, advancing ICT infrastructures, and fuelling geographic expansions while unlocking value.”

The launch of the new brand identity for Etisalat Group was attended by Mohammad bin Abdullah Al Gergawi, Minister of Cabinet Affairs, Mohamed Bin Hadi Al Hussaini, Minister of State for Financial Affairs and Jassem Mohamed Bu Ataba Alzaabi, Chairman of e&.

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