World’s iconic footballer Cristiano Ronaldo’s first NFT (non-fungible token) collection will be available on Binance on November 18 as part of an exclusive, multi-year partnership with the leading blockchain ecosystem and cryptocurrency infrastructure provider.
“We believe the metaverse and blockchain are the future of the internet,” said Binance Co-Founder and Chief Marketing Officer He Yi. “We are honoured to collaborate with Cristiano to help more people understand blockchain and showcase how we are building Web3 infrastructure for the sports and entertainment industry.”
Binance has said that the launch is supported by a global marketing campaign featuring Ronaldo, aiming to give his fans an introduction to Web3 through the world of NFTs.
Ronaldo has undoubtedly redefined the game of football as we know it, his legacy — trophies and awards, mind-bending goals, personal and team records — touching every aspect of the sport, the cryptocurrency company said in a press statement on its website.
“Now, the five-time Ballon D’or winner has his eyes set on the NFT arena. Since our initial announcement of the groundbreaking multi-year partnership between Binance and CR7, we’ve been working closely with Ronaldo to craft a first-of-its-kind experience, one that will change the NFT game forever. We know fans have been eagerly awaiting his NFT debut,” the statement read.
“It was important to me that we created something memorable and unique for my fans as they are such a big part of my success,” said Ronaldo. “With Binance, I was able to make something that not only captures the passion of the game but rewards fans for all the years of support.”
The inaugural Cristiano Ronaldo NFT collection will drop on November 18 (9 a.m. UTC) and feature seven animated statues with four rarity levels: Super Super Rare (SSR), Super Rare (SR), Rare (R), and Normal (N). Each NFT statue depicts Ronaldo in an iconic moment from his life, from career-defining bicycle kicks to his childhood in Portugal.
- The 45 highest value CR7 NFTs (5 SSR and 40 SR) will be held for auction on the Binance NFT marketplace. The auction will remain open for 24 hours, with NFTs awarded to the highest bidder. Bidding prices will start at 10,000 BUSD for SSR and 1,700 BUSD for SR.
- The remaining 6,600 NFTs (600 R and 6,000 N) will be offered on Binance starting at 77 BUSD for the Normal rarity.
- Each rarity level will come with its own set of exclusive perks, ranging from:
– Personal message from Cristiano Ronaldo
– Autographed CR7 & Binance merchandise
– Guaranteed access for all future CR7 NFT drops
– Complimentary CR7 Mystery Boxes
– Entry into giveaways with signed merchandise and prizes
Additionally, new users who register with Binance.com (and complete KYC) will receive a Cristiano Ronaldo Mystery Box. These boxes may include limited-edition Ronaldo NFTs. The CR7 Mystery Boxes are available for the first 1.5M new Binance users who sign up with referral ID RONALDO.